Lavva
A Bold World of Flavor.
There are no shortcuts on the path to deliciousness. That’s why Lavva created a dairy free yogurt where taste, texture, and nutrition can finally live together in one (beautiful) cup. We set out to create branding that highlights their care and dedication to wholesome, simple ingredients. We focused on one core idea: Delicious without compromise.
Lavva is made with pili nuts—a nutritious nut grown in volcanic soil. Inspired by this rich origin story, we set out to reimagine the lush and inviting landscapes that provide lavva’s ingredients.
Lavva is made with pili nuts—a nutritious nut grown in volcanic soil. Inspired by this rich origin story, we set out to reimagine the lush and inviting landscapes that provide lavva’s ingredients.
The wordmark is raw and natural, as if chiseled from the hardened earth. The illustrations are simple, beautiful and convey the deliciousness of real food.
After carefully illustrating each composition, we collaborated with paper artist Hattie Newman to turn our illustrations into physical, photographed scenes.
After carefully illustrating each composition, we collaborated with paper artist Hattie Newman to turn our illustrations into physical, photographed scenes.
Each flavor’s scene invites you to step through lush foliage into an oasis filled with whole, delicious, plant-powered foods.
Each flavor’s scene invites you to step through lush foliage into an oasis filled with whole, delicious, plant-powered foods.
For the inside of the pack, we created a suite of illustrated ingredient icons to complement our cut paper compositions.
For the inside of the pack, we created a suite of illustrated ingredient icons to complement our cut paper compositions.
The Lavva website has three goals: Tell a vibrant story, help fans find the product, and provide an outlet for thought leadership through a versatile blog.
The Lavva website has three goals: Tell a vibrant story, help fans find the product, and provide an outlet for thought leadership through a versatile blog.
Take a gander:
Take a gander:
To celebrate the launch of Lavva in stores, we designed a special zine to illustrate the process and tell the origin story of this luscious yogurt.
Since partnering with us, Lavva has been reinvigorated, recently locking down national distribution in every Whole Foods in the USA.
Way to go, Lavva!
How We Helped:
How We Helped:
Strategy
Positioning
Branding
Art Direction
Packaging
Web Design & Development
Who Helped Us:
Who Helped Us:
Paper Artwork:
Hattie Newman
Paper Artwork Photography:
Sun Lee
Ingredient & Packaging Photography:
Heidi’s Bridge
Photography:
Evan Robinson
Cocktails prepared by Stephen Palahach
Setting and furnishing provided by ANGL.
Paper Artwork:
Hattie Newman
Paper Artwork Photography:
Sun Lee
Ingredient & Packaging Photography:
Heidi’s Bridge
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