Pursuit
Don’t
dream it. Pursue it.
Pursuit is a social impact organization that creates transformation where it’s needed most. By training people with the most need and potential and setting them up for cutting edge positions in tech, Pursuit empowers graduates to bring change to their families, tech companies, and communities across the nation.
We set out to highlight Pursuit’s focus on quality and hard work, condense their many offerings into an understandable narrative, and equip them with the tools needed to inspire a new class of talented tech learners.
Pursuit is a social impact organization that creates transformation where it’s needed most. By training adults with the most need and potential and setting them up for cutting edge positions in tech, Pursuit empowers graduates to bring change to their families, tech companies, and communities across the nation.
We set out to highlight Pursuit’s focus on quality and hard work, condense their many offerings into an understandable narrative, and equip them with the tools needed to inspire a new class of talented tech learners.
What does it take to get from where you are to where you want to be? The journey may be tough and the path unexpected, but with a bit of grit and perseverance you can get there.
What does it take to get from where you are to where you want to be? The journey may be tough and the path unexpected, but with a bit of grit and perseverance you can get there.
Led by a kinetic arrow, always looking ahead, the wordmark and surrounding identity speaks to personal advancement and determination. This system exudes a feeling of excitement and optimism for the future of tech.
Real inspiration can only come through truth.We knew from the get-go that it was crucial to allow the success stories from real Pursuit graduates to drive messaging.
Real inspiration can only come through truth.We knew from the get-go that it was crucial to allow the success stories from real Pursuit graduates to drive messaging.
Pursuit revealed their new name and branding at their annual fundraising gala at the Manhattan Highline. We designed collateral for the event including a guidebook, animated videos, and some fun branded swag.
Since launching, Pursuit’s new identity has driven growth and enrollment, helping Pursuit fill courses and train the next generation of tech leaders.
Since launching, Pursuit’s dynamic identity has greatly driven growth and continues to drive enrollment for our friends in Queens.
A key part of our engagement involved the creation of a comprehensive branding guide and toolkit, to help the brand grow and adapt across any medium.
A key part of our engagement involved the creation of a comprehensive branding guide and toolkit, to ensure that all moving parts worked in concert, to help the brand grow and adapt across any medium.
How We Helped:
How We Helped:
Copywriting
Branding
Advertising
Collateral
Art Direction
Social Content
Who Helped Us:
Naming & Strategy:
Rebecca Zhou and Adam Beale
Case Study Photography:
Evan Robinson
Photography:
Evan Robinson
Cocktails prepared by Stephen Palahach
Setting and furnishing provided by ANGL.
Next Project: Berkwell
Next Project: The Glassy
