Misfit Juicery
The odds are on our side.
What happens to that apple and those carrots after you swipe left? The short version is they go unsold or unharvested. Sometimes it’s the freckles, sometimes it’s just an odd shape, and sometimes, it’s because the prettiest parts went to make carrot sticks and watermelon cubes.
Misfit reimagines the way we engage with food by finding flavor, purpose and personality in the misfits–the produce that gets overlooked for being a little weird. We approached this brand with the goal of celebrating the things that make us different, and relishing the ways that misfits are changing the world for the better.
Misfit came to us with a mission beyond just selling juice–they wanted to send a message.
Misfit came to us with a mission beyond just selling juice–they wanted to send a message.
That message? Food waste is bad news, but totally avoidable.
That message? Food waste is bad news, but totally avoidable.
We created a brand that cultivated waste awareness through passion, enthusiasm and humor.
We created a brand that cultivated waste awareness through passion, enthusiasm and humor.
Through playful illustrations and video content, we were able to increase brand affinity and educate consumers on the ways we can help reduce food waste.
Through playful illustrations and video content, we were able to increase brand affinity and educate consumers on ways to help reduce food waste.
Take a gander:
Take a gander:
How We Helped:
Strategy
Branding
Packaging
Web Design
Development
Art Direction
Social Media Content
Stop Motion Animation
Brand Photography
Product Photography
Styling
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