Magic Spoon

Hold on to the dream.

What’s the difference between a child and an adult? It’s usually just age. So it’s kind of strange that grown-ups and kids get fed different cereal. Kids get the fun, sweet stuff, adults get the healthy-ish, boring stuff? Whoever made this deal, it wasn’t Magic Spoon.

We worked with Magic Spoon to create a world where you can have your birthday cake cereal and eat it too. By leaning into bright colors, fun language, and staying clear of explaining (boring health talk), we helped Magic Spoon set the table for the best of both worlds. Delicious keto-friendly, high protein, low carb cereal that reminds us that life doesn't have to be boring. A dream worth holding onto. Magic Spoon Branding and packaging design by Gander.