HAPPY VIKING

Win the
day.

Gander proudly presents Happy Viking: Your Superfood Sidekick. Created by Venus Williams, Happy Viking delivers nutritious plant-based meals in a scoop, to fuel your best self. The energetic wordmark, echoing Venus's essence, blends fearlessness with joy, reflecting the brand's core philosophy. The geometric typography and the building-block devices signify strength and foundational nutrition. The packaging strategically strikes a balance between boldness and tantalizing flavor imagery, ensuring that Happy Viking stands out from the competition.

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How We Helped:

Strategy
Brand Positioning
Identity/Branding
Packaging
Copywriting

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