EXO
Proudly
strange.
Love ’em or hate ’em, it turns out that bugs are actually damn delicious and an incredible source of protein. That, with the added bonus of environmental sustainability, makes for the next big food craze. We created a brand that unapologetically adopts the bug-eater in all of us.
80% of the world already eats crickets. With our help, Exo is on a mission to convert the rest.
Crickets, wholesome ingredients, and a healthy dose of attitude became our recipe for the branding process.
Crickets, wholesome ingredients, and a healthy dose of attitude became our recipe for the branding process.
Instead of quiet chirps, we positioned Exo to proudly embrace their new message, “Weird is Good.”
Instead of quiet chirps, we positioned Exo to proudly embrace their new message, “Weird is Good.”
Bold ideas require bold representation. We created a brand that could match that energy with dynamic illustrations and an iconic logo.
Bold ideas require bold representation. We created a brand that could match that energy with dynamic illustrations and an iconic logo.
Exo is protein with more guts, for people who aren’t afraid to sink their teeth into something different.
Exo is protein with more guts, for people who aren’t afraid to sink their teeth into something different.
Take a gander:
How We Helped:
Strategy
Branding
Packaging
Product Photography
Lifestyle Photography
Web Design
Web Development
Who Helped Us:
