The Aesthetics of Joy

Sparking
some joy.

Ever wonder why hot air balloons, tiny dogs or holographic foil make us smile from ear to ear? Well, there’s a reason why (yay, science!), and The Aesthetics of Joy is here to set the record straight.

The Aesthetics of Joy is dedicated to showing the world that if you look around, joy can be found in all the nooks and crannies. 

Founded by designer Ingrid Fetell Lee, The Aesthetics of Joy celebrates the power of color, light, pattern, and shape to create a happier, healthier world.

Founded by designer Ingrid Fetell Lee, Aesthetics of Joy celebrates the power of color, light, pattern, and shape to create a happier, healthier world.

Founded by designer Ingrid Fetell Lee, Aesthetics of Joy celebrates the power of color, light, pattern, and shape to create a happier, healthier world.

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Did we mention holographic foil?

Did we mention holographic foil?

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The Aesthetics of Joy has been an active blog for over ten years. Because all the content, old and new, is equally rich (and so beloved by loyal readers) we needed to create an experience that would allow older posts to seamlessly mingle with newer ones. 

Aesthetics of Joy has been an active blog for over ten years. Because all of the content is still so rich (and so beloved by loyal readers) we needed to create an experience that would allow older posts to be accessed, seamlessly mingling with newer ones. 

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How We Helped:

Strategy
Branding
Web Design
Web Development

Who Helped Us:

Case Study Photography:
Evan Robinson

Ingrid’s Portrait By:
Olivia Rae James

 

Next Project : Banza

Next Project : Grocers Bottling Co.

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© 2021 Gander, Inc

A design studio creating thoughtful experiences for humans and propelling brands with soul and substance.
Say hello some time!


© 2021 Gander, Inc

A design studio creating thoughtful experiences for humans and propelling brands with soul and substance.
Say hello some time!


© 2021 Gander, Inc

A design studio creating thoughtful experiences for humans and propelling brands with soul and substance.
Say hello some time!


© 2021 Gander, Inc

A design studio creating thoughtful experiences for humans and propelling brands with soul and substance.
Say hello some time!

Visit

Anywhere
Brooklyn, NY
Visit

Anywhere
Brooklyn, NY
Visit

Anywhere
Brooklyn, NY
Write

hello@takeagander.com 
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