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Gander is a team of creative humans (and elite canines) that craft brands through strategy, design, visual storytelling, photography, and digital experiences. We work incredibly hard to create the best work possible, and we have fun while we’re at it. 

We are seeking a talented and thoughtful Senior Brand Strategist to join our New York team. Your primary responsibility will be to lay a strong foundation for all new creative projects, starting with the very first kickoff meeting. The job of a Gander strategist goes well beyond research and insights; you are here to help articulate a company’s fundamental reason for being, and uncover the real emotional relationship between brands and their consumers. As such, this role requires huge amounts of empathy and an ability to connect hearts and minds. If this sounds like you, we’d love to work together!

Experience:

• 2-3+ years experience working as a strategist at a creative agency
• Experience leading the strategy process on several brands at a time
• Experience working in many facets of strategy, including digital and content strategy
• Consumer-facing copywriting skills

As a Senior Brand Strategist at Gander, you will:

• Lead project kickoffs and interviews, as well as source and analyze additional market research.
• Seek truth and stand up for honesty. This may mean encouraging clients to rethink parts of their business or product offering to better align with their values.  
• Help our clients identify real human needs, validate these ideas with real research, and help craft an effective and honest value proposition. 
• Bring new ways of thinking to the table to ensure that Gander’s work continues to be original and forward looking. 
• Participate in the design process, ensuring that the strategic positioning is considered and reinforced at every touchpoint.
• Work with our web design team to strategize content and ensure that the brand story comes to life in a digital application.
• Extend the strategy process to tone of voice, defining how the brand speaks out  in the real world. This could include writing sample brand headlines and taglines, writing brand mantras, one-liners, etc.  
• Work on a wide range of strategic needs, including social media strategy, Gander internal projects, campaign concepts, and more.

Job Perks:

• 4-day Work Week. This amounts to about 45 additional paid days off per year!
• 2 week break for winter holidays
• Competitive Healthcare Coverage (including One Medical Membership, Fitness Club Discounts, Heath Savings, Commuter Benefits, and more!)
• 401K Retirement Plan with matching contributions
• Dog-friendly (and human-friendly) office
  
• A+ studio culture
• Snacks! :D 

Salary:  $85,000 - $110,000+ (depending on the level of experience)

Gander is an inclusive, diverse, and equitable workplace. We do not tolerate sexism, harassment, or discrimination of any kind.

Apply:

Please send your résumé, a brief introduction to who you are, and your portfolio (either website or PDF of selected projects) to jobs@takeagander.com with the email title STRATEGIST APPLICATION.

Please note, due to the volume of applicants, we may not be able to respond to everyone individually. This does not mean we aren’t eternally grateful for your interest and application, it’s just a reflection of our increasingly busy schedules. If you seem like a good fit, we will reach back out to schedule an interview!